Promotions,

  • Activities you should do after running a successful crowd funding campaign

     

    Make your audience happy with strong follow-through.

    1. Fulfill perks/givebacks and promises

    You must fulfill your perks/givebacks if:

    You chose Flexible Funding and you received one or more contributions in exchange for perks;

    You chose Fixed Funding and you met your funding goal.

    You do not have to fulfill your perks if:

    You chose Fixed Funding and you did not meet your funding goal.

    Working on fulfilling your perks? 

    If you need specific information from a contributor to fulfill their perks (a size or color preference, for example), reach out to them directly.

     

    2. Collect your money

    When your campaign is over, we can disburse your funds through one of the following methods: PayPal 

    When and how your funds are disbursed depends on how your campaign receives contributions.

    All contributions received through PayPal will be sent to your PayPal account.

    All contributions you receive via credit card on paypal will be sent to your paypal account.

    3. Continue marketing

    Your campaign page is a great marketing tool after your campaign has ended, as it will likely continue receiving visitors. New people will discover your page through web searches or the Explore pages of appsjunction. If you’ve received press attention, news articles will still link to your page.

    Think about what you’d like these newcomers to do and edit your campaign page to encourage this behavior. Do you want them to continue on to your new webpage? Add a big button that links to the new page.

    4. Continue updating

    Promote a sense of community and keep your contributors happy by continuing to send updates regularly. If there have been changes to your project or your ability to fulfill your perks, communicate with your contributors immediately. People tend to be forgiving when they are kept in the loop.

    For campaigns with many contributors:

    Prepare a CSV file (comma separated list) of your contributors’ information and set up a “Mail Merge” to quickly send emails to all of your contributors.

    5. Continue campaigning

    Now that you’ve finished your campaign, consider running another. We’ve seen a number of very successful repeat crowdfunders. The contributors from your original campaign are a fantastic audience to reach out to when you’re starting your next.

    Think creatively about how you can encourage your previous campaign’s contributors to support another project. Special perks or other incentives are a nice way to acknowledge them and continue to strengthen your relationship.

    You can also show your gratitude to the appsjunction community by paying it forward. Contribute to other campaigns to help out fellow crowdfunders. Use Meetup groups or Appsjunction comments to connect with new campaigners. Give feedback and share what you’ve learned. Write blog posts or articles with your own pro tips and advice.

    We love having skilled crowdfunders as active members of our Appsjunction community.

    Wishing you all the best, and happy funding!

     

  • All about crowdfunding, types of crowd funding, how to be successful at raising funds from crowd

     

    Appsjunction.net brings to you all you need to know about crowd funding.

    1. What is crowd funding?

    As suggested by its name, crowd funding means raising funding for your business or projects, outside of stock market, by receiving lots of small investments/donations from masses instead of a few investors like banks/angels/VCs/institutions.

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    2. Is it legal?

    In some parts of world (mainly western capitalist countries), authorities have published guidelines on how to go about it, till their law makers catchup with this new phenomenon and  make proper regulations around it.

    3. Types of crowd funding

    Equity Crowd funding:

    Usually an already trading SME business with some profits/revenue/turnover to show on its books goes for this type of funding. Investors get proper legal shares in the business/company raising the funds. Since it involves legal paperwork & guidelines to be followed, hence it mostly suits to seasoned  entrepreneurs and seasoned investors. Donations can be as small as $50 to as big as $10000.  People who invest, usually have to sign a declaration that they know all about investments in volatile businesses and may loose money as an outcome. Upon successful funding, legal paper work is drawn to allocate shares to investors. Platform's cut and legal work fees are a significant deduction in this method.

    Some popular platforms out there are:

    Donations & Perks based crowd funding:

    Just like plain old donations page on web for freeware software, in this type of crowd funding, people list their ideas/prototypes as projects or campaigns and ask for funds from the public to complete their project or deliver the idea into real world. Campaigners normally offer perks/givebacks to encourage donations from the visitors to their campaign page.  Campaigners usually get to choose between Fixed Funding and flexible funding models.

    Some popular platforms out there are:

    3.Stages of Donation based Crowd funding

    3.1. Planning for your crowd funding campaign

    We highly recommend that you take planning of your crowd funding campaign very seriously and read as much as possible on net about it. Here we have compiled a good article to help you start the planning phase: http://appsjunction.net/crowd-funding/crowd-funding-faq/53-planning-for-your-crowd-funding-campaign.html 

    3.2. Creating your crowd funding campaign

    Much more than your university project or thesis, a crowd funding campaign is a real world test of your convincing and marketing abilities to get people to donate you their hard earned money. A lot of creativity goes into creating one like graphics, youtube videos, creative perks etc. here we have compiled a good article to help you create an awesome crowd funding campaign: http://appsjunction.net/crowd-funding/crowd-funding-faq/54-creating-your-crowd-funding-campaign.html 

    3.3. Running and promoting your crowd funding campaign

    Planning and creating a crowd funding campaign is only 30% of the total task in hands. The real test comes how good you are at promoting it. Thanks to internet, email and social media, all it takes these days to promote a campaign is genuine creativity, low cost online marketing which you can probably do yourself and keeping your campaign page updated with lots of creative posts every other day. Keep the excitement level up and respond to every Question asked of you on your campaign page. Find a lot more tips and tricks at a beautiful guide we have compiled here http://appsjunction.net/crowd-funding/crowd-funding-faq/52-running-and-promoting-your-crowd-funding-campaign.html 

    3.4. Activities you should do after running a successful crowd funding campaign

    Now that you’ve finished your campaign, and celebrated its success with your closes ones, its time to deliver on promised you made. Focus on delivering the givebacks you promised during the campaign and more important than that execute your project/idea for which you campaigned. However, don't just forget about your campaign page as it will still be receiving lots of hits as a result of your social media campaign. What to do with your campaign page then?  find out answers to this and many other questions in this guide here http://appsjunction.net/crowd-funding/crowd-funding-faq/55-activities-you-should-do-after-running-a-successful-crowd-funding-campaign.html 

    Wishing you all the best, and successful funding! Go tiger, follow your dreams! :)

    last updated: 14/06/2014

    We hope you liked the content compiled for you above!  Please do tweet/share it!

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  • Creating Your Crowd Funding Campaign

    Strengthen your campaign by focusing your idea, establishing a feasible timeline, and creating a great pitch with compelling perks.

    1. Focus your idea

    What you are trying to achieve by running a campaign? Successful campaigners take their big idea and break it down into meaningful chunks that they can share as concrete objectives with their audience.

    2. Think beyond the money

    Before creating your campaign, you started growing your community. Think about how those people can help you achieve your big idea in the long term, even after your campaign is over.

    For example, your community can:

    • Establish the foundation of your new company’s user base.
    • Become beta testers or evangelists.
    • Share excitement for your campaign and attract media attention.
    • Validate your product with the market.

    Aside from money, determine other needs your community may be able help you with. Prioritize those needs and communicate them during your campaign.

    3. Establish a timeline

    When should your campaign begin?

    The best date for your campaign to start is when you are completely prepared and ready to start. Don’t rush it.

    Once you’re ready, consider launching on a Monday or Tuesday to help you gain momentum through the week. On average, campaigns launched on a Monday or Tuesday raise 14% more in the first week than campaigns launched on all other days of the week.

    Avoid launching during a major holiday. People are more likely to contribute when at their computers during a regular workweek.

    How long should your campaign be?

    • We encourage campaigners to set a campaign length of 40 or fewer days for the following reasons:
    • Momentum: Your campaign should be long enough that you have time to build interest and reach your audience, but not so long that it becomes background noise.
    • Engagement: The longer the campaign, the harder it is to continue to keep your audience engaged, excited, and contributing.
    • Urgency: Seeing that a campaign has just a few days remaining creates a sense of urgency for potential contributors, motivating them to act now, rather than later.
    • Resources: Take into account that you’ll be closely managing the campaign through its duration; you may not want to dedicate 60 days to it.

    4. Pitch your idea

    Your pitch is your first impression with your audience, and the single most important part of your campaign.

    When putting together your pitch materials, make them easy for contributors to digest. Instead of explaining your campaign in huge blocks of text, visualize as much of your information as possible. Use charts, infographics, and timelines to present your budget, schedule, or a product comparison.

    If at all possible, use a video for your pitch. Campaigns that use video raise 115% more money than campaigns that do not, so use a video to more effectively deliver your pitch.

    In a pitch video, you should:

    1. Introduce yourself.
    2. Who are you?
    3. What are you trying to do?
    4. Include shots of yourself and your team speaking to the camera. Let people see your face and hear you explain your project in your own words.
    5. Pitch to contributors.
    6. Why are you crowdfunding?
    7. Why do you need that specific amount of money?
    8. Showcase your progress and experience.
    9. What have you already done to work toward your objective?
    10. What are your qualifications?
    11. Honor short attention spans.
    12. Your video should be no more than 2-3 minutes long.

    Ready to start pitching?

    5. Create perks

    Perks are incentives offered to contributors in exchange for their support.

    We’ve found that campaigns offering perks raise 143% more money than those that do not. Perks help you attract a larger audience, make people feel more valued for their contributions, and help you spread the word about your campaign.

    Here are examples of different kinds of perks:

    • Material: The product you’re crowdfunding to manufacture, or other physical items like t-shirts.
    • Personal: An acknowledgement for contributing, a social media conversation, a handwritten thank-you note or another kind of interaction between you and a contributor.
    • Experiential: A unique experience, like tickets to the premiere of your film or an hour with you and your band in the recording studio.

    Be creative and frame your perks in a way that will appeal to your audience. Look around at other campaigns for inspiration and great perk ideas.

    Strategically price your perks:

    $25 perks are the most frequently claimed.

    $100 perks raise the most money and often make up nearly 30% of total funds raised.

    Do the math and make sure you’re not losing money. (Factor in shipping costs, manufacturing, and time.)

    Consider fulfillment. If 10 people choose the same perk, fulfilling those 10 orders might be easy. But what about fulfilling 1,000 of that same perk? Think of the challenges of scaling, and cap the number of contributions for that perk with the number that feels achievable.Remember to make sure that your perks abide by our Terms of Use

    6. Set a goal & funding type

    Flexibility is one of the things that make us special, and it’s especially important when it comes to funding.

    You can choose between two types of funding—Fixed (all or nothing) and Flexible, an option that lets you keep whatever amount of money you earn during your campaign.

    Choose flexible funding if any amount of money will help you reach your campaign objective and you’ll still be able to fulfill your perks. Flexible funding is suitable for almost all the campaigns on our portal.

    Choose fixed funding only if your campaign objective requires a minimum amount of money to be accomplished, and if you cannot fulfill your perks without raising the full goal amount.

    There is no secret formula for calculating your goal, but here are a few things to keep in mind:

    The minimum amount that will let you accomplish your objective is good place to start.

    You can always exceed your funding goal and on average, campaigns that hit their goals exceed them by 42%. So it is in your interest to set a lower goal than you might have expected at first.

    Your funding goal should be based on the size of your network. You should be able to raise about 30% of your goal just from your immediate network.

    Fees will absorb a percentage of your earnings.

    The cost of perk fulfillment is almost always higher than you think. Remember to think about shipping costs.

    7. Set up to receive funds

    Contributions given via PayPal to Flexible Funding campaigns can be accessed immediately by campaign owners. Contributions given via PayPal to Fixed Funding campaigns can be accessed by campaign owners once the campaign goal has been met. Learn how to prep your PayPal account to receive funds.

    8. Plan for early momentum

    Most campaigns that meet their goals raise about 30% of their funds from their immediate network. It’s best to raise this money right away, because early momentum can be leveraged for marketing and press. When people outside your network see that others trust you with their money, they gain the confidence to contribute, too.

    Achieve early momentum by “soft launching” your campaign:

    Before it goes live, ask everyone you know to contribute in the first few days of the campaign

    Make a list of the people who committed to helping out, and ask them to make their contributions within the first 1-3 days of your launch.

    If you don’t think that your own network will be able to provide roughly 30% of the funds for your campaign, scale back. Try aiming for a lower funding goal to complement a more manageable objective.

     

  • Guide: Do you really need a CTO or Tech Co-founder and what the roles actually mean in a startup?

     

    Appsjunction.net -  your favourite networking, #crowdfunding & freelancers platform, brings to you this helpful - "Do you really need a CTO or Tech Co-founder and what the roles actually mean in a startup?" guide!   This and more experts insights like this is often shared with audience at popular Appsjunction meetup in LondonAppsjunction.net is a networking platform which brings together iOS Developers, Android Developers, Win Phone developers to find each other and build apps for each other and startups. Soon to be launched a market place for buy & sell of App Code.

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    Very often we are asked by people, how to find a CTO or Tech Co-founder in London and UK?  We have listed following facts and research which we have identified can help you find the right help in London.

    Idea guy asking for funding and co-founder

    http://dilbert.com/strip/2015-09-11

    Following is our analytical take on the subject when someone says you need a Tech Co-founder.

    The MYTH that one Engineer or iOS developer or Andorid Developer (possible co-founder) is all your need today and in future to launch your app startup in a serious way is totally not true. Following diagram shows what are typical components of an App and that for medum to high tech need startups - you would need  a team of people to build it right from scratch so it can scale up in future. If you are not technical yourself then you would need someone to handle technical aspects of your tech startup project and handle its development by the dev teams and that person ideally should be (Please read the article till end and don't forget to bookmark/share as we keep updating it) a Tech Project Manager OR Tech Business Analyst but definitely not a developer for reasons explained below.

    Typical App And Server Architecture

    The first question to ask yourself is how much technical you think you are and how much tech your actually startup needs. For the sake of discussion we will classify tech startups in 3 categories with examples -

    1. less tech - Examples 1) a nanny or plumber booking platform with a call centre - 2) a readymade meal (pre defined menu) ordering and fulfillment business, 3) a property investment and rental management sort of business, 4) AirBnB type of property listings to book 4) daily deals platform - all these can be sorted by readymade wordpress templates + plugins (Typical outsourcing cost for Ver 1.0 between $500 - $1500) as the business is actually more backend - you would need cust support and content admin manpower to manage the listing & booking of people/services, manage refunds etc.  In this case the business actually just needs a simple to make website & app for regional/local services/products. A non-tech entrepreneur doesn't necessarily need a tech co-founder in this case if he/she has the time to deal with 1-2 geeks and get the MVP built. Once the MVP is successful, an advisory CTO/ tech PM can be hired on salary + some equity model for ongoing support/upgrade of the product/service.
    2. medium techExamples 1)  event booking platform, 2) marketplace to buy/sell of products or services, 3) paid online learnig tutorials (vdeos etc), 4) Job portals, 5) crowd funding websites 6) ebay/amazon type eShops selling 1 or more products 7) dating websites and apps - these business are 50% backend operations and 50% tech - moreover the tech here should be implemented in a way from day one so that it can scale up to global level one day. A non-tech entrepreneur would need a tech co-founder (local or outsourced) in this case.
    3. high tech -  Examples 1) transferwise type FX transfer service 2) twitter/facebook/whatsapp type platforms, 3) fintech startups dealing with trading platforms, 4) blockchain and bitcoin exchanges and wallet websites/apps  5)  VR games 6) NFC/iBeacons/POS/Wallet linked products/services. A non-tech entrepreneur would need a CTO level tech co-founder (local) and tech teams (local or outsourced) in this case. 

    If your startup falls in category 1 above then its better to learn a little bit about wordpress and wordpress based eShops etc on your own rather than looking for a tech co-founder to build it for you in return for 20% (forever in your startup) which you could have outsourced to a local/remote developer to build & set it up for you. 

    Why sharing equity with a Tech Co-founder for something seriously simple to build ( 1-2 months) is such a bad idea.

    1. A typical scenario we see at tech meetups that many people's ideas fall in category 1 above. Instead of getting a paid developer to build their low-tech solution pretty cheap they end up giving the label of a Tech Cofounder to a developer in return for 20% equity who sets up the low tech solution for them.  This leads to all sorts of complications & devaluation later. 
    2. Suppose a freelancer could have built your wordpress website or a simple listing, booking and paying app for $/£1000-1500. But you instead got a tech co-founder (developer) on board who built it for free or very low cost for you in return for 20%-40% equity. To an angel investor that would mean that 20% equity in your company was worth $1000 so the whole company is not worth more than $5000 at seed stage (pre-revenue stage).
    3. Once the website/app is setup, since your business was more of fulfillment from backend, your product/website won't see rapid features and functionality changes and even if it does release new features they would be fairly simple tech enhancements. e.g. lets assume it was a readymade meal ordering website/app where people order their meal from pre-set 7-10 menus per day/week. Once built, this website/app can last like this for 1-2 years. Your tech cofounder will not have much to do for 1-2 yrs. A co-founder is for life of startup not for a one time 2 month service. (please read complete article below to get a better understanding.

     

    Three questions you must ask a possible Tech Co-founder:

    1. What is their primary interest in your startup? what is their current focus (engagements & commitments) in life?  what is their track record in your domain or startup's business domain?
    2. What exactly they can and will contribute? write it down to avoid bad & sad outcomes later and to avoid arguments.
    3. Are they for long term with you or just one hit and will be distracted by other shiny new ideas later?  Will they sign an ideally 3 yrs (atleast 1 yr) of commitment contract on whatever their time & effort commitment is towards your startup? Note: It normally takes 3 years to reach the level of success where angels and founding team can think of an Exit from the company.
    4. Note:  it is very difficult to find someone credible enough who can satisfy the 3rd criteria as well.  Tech city london is full of stories where not meeting requirement 3 above killed a startup in long run in its 2nd/3rd year or even later part of 1st year. Many entrepreneurs going for their first startup are Naive and are heading for failed startups hence try to find a co-founder who already has valuable experience of failed or successful startups.  Angel.co and cofounderdating.com are two very helpful platforms in this context.

     

    Understanding the different roles in a startup will save you from a probable disaster and bad conflicts later on:

    • What is a CEO? - CEO of a startup can be just an idea guy with or without money, can be a marketing guy or ideally can be a guy well experienced in his field of startup . Its a position every idea owner founder smart-or-not-smart, rich or not rich, experienced or not experienced can claim and people around him can live with it.  When the startup becomes sucessful, this founder may realise that like Google or other professionally run company, a CEO is a job which requires specific skills and then at that stage founder + VCs/Investors often vote to hire a CEO material guy to run the show and grow the company.
    • What is a CTO? - Unlike CEO, this position can't be obtained just by being the programmer part of the 2 man startup team. A CTO tag has to be earned as it will need years of programming & system architecture experience to become one otherwise this CTO will never be respected by a fellow programmer and this CTO's decisions won't be right. It becomes a joke very soon when a programmer level person (often an iOS developer) starts as a CTO but when a startup is successful and big scalable infrastructre like cloud servers, cache servers, redundancy servers, APIs, firewalls, DMZ web services, SaaS web services, scalable system architecture, database architecture etc is needed, then this so called CTO doesn't have much say or inputs and becomes a tag-along "not much use" person for the company for no fault of his own.  If you need a CTO as co-founder then make sure you will need him for long run and he will be value enough for the long run.
    • What is Tech Co-founder? -  Depending on the technical need of a startup's product/service, this guy can be skilled anywhere between an iOS Developer, Sr. Developer, Full Stack Developer, Tech Lead, Solution Architect, System Architect, CTO.  This guy usually knows all the technical features, limitations, possibilities and technical roadmap of the product.  A technically zero (or less tech knowledge than a hands-on developer) version of this role is a new breed of polished PPT presenters (and good orators) known as Product Owners/Managers who can take care of your product's future features and business model if you yoruself are not smart enough/CEO material. These guys these days often handle a product's tech development using the help of Tech Project Managers/ Project Coordinators/ Tech Leads or tech BAs. However more or less they are a facilitator/project manager sort of person between a CEO and tech teams but not exactly a tech co-founder or CTO (noway). They are an extra cost to a startup in early stages as a startup can live without a product manager but not without a tech lead/tech co-founder or tech teams programming the first version of CEO's product.
    • Advisory CTO -  people won't be jobless and hanging around meetups. Usually they are beyond the pockets of an early stage not yet funded startup unless you get lucky in convincing one with your idea plus your own solid professional background in your startup's domain. Exceptions are always there as in if you are a successful serial entrepreneur and start with good cash situation from day 1 then you can find a dedicated CTO/Sr. Tech BA/ Tech PM kind of person to be your co-founder.
    • Developers (3-5 yrs of development career): might hang around meetups mainly for paid employee positions in established startups. It is usually very hard to find someone to work only for equity share as equity at this "idea" stage doesn't even buy bread and doesn't pay rent. They usually don't consider themselves a tech founder material and ideally would want to work under a senior tech figure. For most App Projects, It is not advisable to take them onboard as tech cofounder as you only need them for development & launch of first full featured product and then onwards for minimal ongoing support (which can/should be outsourced) thereafter. A cofounder is kind of someone for life and since Its majority tech work involved in your App/Web product launch is a one time service you need (in most not all cases), hence once the App is successful and downloads start going up in charts, to add incremental features you won't need a developer disguised as tech cofounder AS a standard developer or development team can do this one time job for you. One should aim to find a Sr. person like an advisory CTO level person as tech co-founder or a Sr Tech BA/PM who can not only get the product built by (local/outsourced) developers but also help you evolve the product as per your business needs in long run. 
    • Most common justifiable need of a tech co-founderis actually the need of a person who can speak tech with geeks, basically a tech project manager who can speak geek language and yet can talk to business oriented people like CEO and Marketing guys in their own language in a simplified & easy to understand ways without technical jargons or API parameters. This guy is usually a Business Analyst or tech project manager or project coordinator. Most startups don't realise that in the rest of the IT projects in rest of the World, every project doesn't require a CTO or tech co-founder. Most IT projects in big enterprises don't have a CTO/Tech Co-founder. e.g. Pingit was an App produced by Barclays. Like any App project in an Enterprise level organisation the structure will be like this:  Non-tech Sr. Business Stake Holders ( equivalent of a Startup's non-tech founder/investors)  explain the business requirements to a Business Analyst/Project Manager/ Project Coordinator who then writes detailed tech requirements (specs & wireframes) and explains the features to Tech PM/Tech Lead/Tech Teams and tests the output when it is delivered to make sure it matches the expectation of business stakeholder(s). Product roadmap/feature list is usually dictated by Sr Business stakeholder.  Hence if an IT role qualifies most for the tech cofounder role, then its the Tech BA/PM role who understands your poduct/service requirements correctly first and then gets your business requirements implemented correctly by tech teams (inhouse or offshore, doesn't matter) in a professional way by documenting spec, wireframes, ROI, MOSCOW priorities and complexity levels. S/he regularly sits with the non-tech Sr. stakeholders (You the CEO-Founder) and translates their high level business requirements to technical requirements specs for tech teams to implement and test. You will have an ongoing need for this role person as a cofounder and hence this role qualifies 100 times more than a developer trying to fit into a co-founder role.
    • A product owner/manager: role is a non-tech extension of a BA (business analyst) role. To make it simple to understand,  a BA can be a product owner but a product owner can't be a BA simply because a Product Owner is not technical enough to make right technical decisions or describe a requirement in technical ways/specs to a development team. In Agile methodology, a BA converts a business/ux/functional requirement into user stories and writes acceptance criteria for them. Aceptance criteria is a modern version of test use cases and its description is fairly technical e.g. a password reset url should be valid for only 2 hours and request for new one should expire the last one + failed attempts at reset url should be logged and more than 5 repeated attempts in 5 minutes should bock the attempting user (by IP or cookie) for next 2 hrs. A product owner or product manager can't write all that hence they are not the perfect translator or bridge between the business stakeholders/CEO and tech teams. A product owner will always need a BA to fill the need of a tech founder kind of person. A product guy should never be mistook as a tech cofounder even if they hard sell themselves these days to you as your ideal co-founder, they are just good in talking business progress and presentations (PPTs) of product roadmap to the  audience and most people in this field are from marketing, PR and advertising kind of background.
    • World is full of startups in their 2nd/3rd year where a CEO/founder is still coming to the office everyday to achieve breakeven or profitable state and seed stage Tech Co-founder goes on long vacation of many months because the website/service is running just fine by support of tech support staff and no new significant features need to be added. e.g. a p2p lending platform (and a corwdfunding platform) the author knew about, needed just a wordpress based site (readymade templates available for that) for users to login and donate money to the fundpool.  90% of the remaining work like due diligence, background checks, legal approvals etc was all background manual (Ops) work. These startups could have paid a developer $1000 to max $5000 directly to come up with a really nice and polished looking website to do the simple job but instead they ended up giving away 15-25% of their equity to their tech cofounder who in-turn further spent similar amount of company's money to get the stuff built by developers. 

     

    How to launch a startup without a tech cofounder and without giving away significant percentage of your equity to someone who fulfils just one time need of a product launch?  There are two recommended ways:

    1. either you hire a team of devs (local if you can pay significantly more or outsourced) represented or managed by a tech PM/BA Or
    2. if you think that you have grasped enough about the simple tech solution you need (many times its just a wordpress site and some plugins/api integrations which does the job)  to launch your product (web/app) then just handle the geeks directly and get it made by geeks/developers (local if you can pay significantly more or outsourced). Note: Most good & recommended mobile & web development outsourcing services providers like PhoenixInfomedia provide a Tech PM/Project Coordinator as well to help you with technical stuff if you yourself are not that technical.  

     

    Note: It is true that investors won't invest in a one-man-show company. But it is not true that, this one man always has to be a tech co-founder. Author thinks that  angel ecosystem should use the help of Technical Advisory level people to evaluate the technical needs (low, medium.high) of a startup to judge whether it needs a tech-founder or not as in many cases an outsourcing provider can do the job of tech co-founder very well. It is high time the eco-system must realise that in this modern age of too much information & promotion to get the customer's eye balls and attention, the need of a CMO in a startup is more paramount. CMO (Chief Marketing Officer) is the key person for a startup's success - someone who knows online marketing, SEO, ASO, Analytics, growth hacking and monetisation and its need in a startup is probably 1000 times more serious and valid than the need of a tech cofounder who may not be needed everyday in office just a few months after post golive. It is far easier to outsource a tech PM or Developer role but it is very hard to find strong CMO level people and you would need them locally even if they outsource the mundane tasks of regular social media updates and SEOs to teams offshore. You would need someone to dig into analyics and data and could find out the best avenue to spend your dollars/pounds for fast growth. A smart CEO and CMO combination is a far bigger guarantee for the success of a startup than just CEO and tech co-founder.

    Note: If you have already done good online marketing and growth hacking yourself, to take your startup to a stage where its fairly successful and you have a good traction, at that stage you don't need a tech founder anyway. You are past that stage and instead you should aim for hiring a CTO on some salary + 1-2% equity deal. Now you need a CTO material person to scale it up and put his 10-20 years of solid experience into the efforts of taking your product global. More informed opinions about this particular scenario here. https://www.quora.com/My-startup-is-growing-to-28K-users-and-I-did-all-of-that-with-outsourcing-agencies-and-still-I-cant-find-a-tech-co-founder-What-should-I-do-next

    Note: PhoenixGMN.com can be your tech co-founder depending on the technology needs of your startup

    We hope you liked the content compiled for you above!  Please do tweet/share it!

    Click here for more Popular Guides

    1. A Popular Guide: How to go about an App Idea! by PhoenixGMN.com
    2. Appsjunction Exclusive: 48 top tips & tricks of app promotion on small budget
    3. Guide: Pitch Advice And Funding Sources for App Startups in London, UK
    4. Guide: Top Tips on growth hacking for App Startups
    5. How to find a good iOS or Android or Win Phone Developer

    You may signup at http://appsjunction.net to hear about our latest Blogs & Guides, and stay at the top of your game. If you have an app idea , why not post a project here and see freelancers sending you quotes (including revenue share quotes) for it. You may also be able to raise funds for it via our crowdfunding platform. List your apps in our App showcase for Free Promotion or if have an existing App/Game and want to sell it, then you are most welcome to sell it in our marketplace.

     

    Our Sponsors:

    Appsjunction Meetup Annual Sponsor: http://PhoenixGMN.com ­­­­  Twitter: @phoenixcoolapps @appsjunction

    Content Editors/Sponsors:PhoenixGMN.com is a full stackmobile app & web development services provider with project management offices in London & Singapore andWeb Development Centre in New Delhi, India. We can be your tech co-founder depending on the technology needs of your startup. We are the technology provider forglobal crowdfunding and networking/marketplace web portals likeAppsjunction.net andHighly Recommended App development partner for 80+ apps showcased atSuperHitApps.com. We also provide App explainer videos, launch sites andonline marketing + SEO packages. *Depending on specs MVP can cost from £1500-£10000 

     

  • Guide: Things to do before you begin development/coding of your Startup or App Idea!

     

    Appsjunction.net -  your favourite networking, #crowdfunding & freelancers platform, brings to you this really helpful -  How to go about an App Idea Guide. Thanks to PhoenixGMN.com for allowing us to publish the contents of their original guide here: http://www.slideshare.net/phoenixgmn/phoenixgmn-how-to-go-about-an-app-idea-guide. This and more experts insights like this is often shared with audience at popular Appsjunction meetup in London.

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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    • There is a ton that can be done pre-development, off the top of my head:
    • User research. Talk to potential users. Ask to watch them do the thing you want to bring change to.
    • Draw user journeys of how people get things done now
    • Draw a user joinery of how they will get things done using your product
    • Business Model Canvas.
    • Market sizing, which will help better identify your market and users
    • Build personas based on your research
    • Write user stories to help guide what functionality is needed for your MVP and prioritize
    • Sketch and wireframe the UI.
    • Sketch user flows to show the workflow within your product
     
    You will be able to use these to paper prototype your product for testing as well as to show engineers when it is time. You definitely need to make wireframes of your app idea to show a user journey inside the app. These can be hand made sketches, or made using Wireframing & prototyping tools like Balsamiq, Creately.com, justinmind, Sketchy for iPad, Flinto, Moqups etc. Give every screen a Number and then refer to these numbers in your specifications document. This can help you raise some funds as well as serve as a visual guide about what is in your mind - for app developers.
     
    If your startup idea is an App Idea then we highly recommend you to go through : A Popular Guide: How to go about an App Idea! by PhoenixGMN.com

    We hope you liked the content compiled for you above!  Please do tweet/share it!

    Click here for more Popular Guides

    1. A Popular Guide: How to go about an App Idea! by PhoenixGMN.com
    2. Appsjunction Exclusive: 48 top tips & tricks of app promotion on small budget
    3. Guide: Pitch Advice And Funding Sources for App Startups in London, UK
    4. Guide: Top Tips on growth hacking for App Startups
    5. How to find a good iOS or Android or Win Phone Developer

    You may signup at http://appsjunction.net to hear about our latest Blogs & Guides, and stay at the top of your game. If you have an app idea , why not post a project here and see freelancers sending you quotes (including revenue share quotes) for it. You may also be able to raise funds for it via our crowdfunding platform. List your apps in our App showcase for Free Promotion or if have an existing App/Game and want to sell it, then you are most welcome to sell it in our marketplace.

     

    Our Sponsors:

    Appsjunction Meetup Annual Sponsor: http://PhoenixGMN.com ­­­­  Twitter: @phoenixcoolapps @appsjunction

    Content Editors/Sponsors:PhoenixGMN.com is a full stackmobile app & web development services provider with project management offices in London & Singapore andWeb Development Centre in New Delhi, India. We can be your tech co-founder depending on the technology needs of your startup. We are the technology provider forglobal crowdfunding and networking/marketplace web portals likeAppsjunction.net andHighly Recommended App development partner for 80+ apps showcased atSuperHitApps.com. We also provide App explainer videos, launch sites andonline marketing + SEO packages. *Depending on specs MVP can cost from £1500-£10000 

     

  • London Startup Funding - A Highly Recommended Guide

     

    Appsjunction.net -  your favourite networking, #crowdfunding (raise money or your app idea) & freelancers platform, brings to you this helpful - "London Startup Funding - a highly recommended overview Guide by Andrew HolmesThis and more experts insights like this is often shared with audience at popular Appsjunction meetup in LondonAppsjunction.net is a networking platform which brings together hundreds of iOS Developers, Android Developers, Win Phone developers to find each other and build apps for each other and startups. Soon to be launched a market place for buy & sell of App Code.

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    Text Advertisement: Checkout some really cool apps fromSuperHitApps.com to make you smile and help you find interesting & like minded people to meet. The more people you meet and more social you are, more opportunities will flow in your life and more happy & successful you will be in every matter of life.

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

     

    Idea guy asking for funding and co-founder

    http://dilbert.com/strip/2015-09-11

    London Startup Funding #1: Where to Raise Money

    Despite the huge figures we see in the media, if your startup is very early-stage, raising in London is challenging and time consuming. The impression from Silicon Valley blogs is that individual angels will cough up $500k for an idea. This won’t happen in London, so below I’m laying out what I see as the state of play in London right now.

    The main sources of funding for early-stage tech startups are:

    1. Bootstrapping and personal savings;
    2. Friends and family;
    3. Angels;
    4. Family offices;
    5. Seed funds (seed VC);
    6. VC funds;
    7. Grants;
    8. Crowdfunding;
    9. Accelerators and incubators.

    Bootstrapping your business using retained earnings and personal savings allows you to retain total control of the business and 100% of the equity. The downsides would be lack of capital for growth and lack of advice/support from investors (which may or may not be worth much).

    Friends and family may be a good source of early capital on friendly terms (up to £100k perhaps), but remember Polonius’ advice to Laertes:

    Neither a borrower nor a lender be;
    For loan oft loses both itself and friend.

    Angels may invest either individually or as organised syndicates or groups. This is likely to be your first money on fully commercial terms. Unlike in Silicon Valley, the average investment size per angel is likely to be in the range 10k-50k, so it becomes unwieldy to raise more than 200k solely from angels, but it can be done. Angels are probably best for smaller rounds between 50k and 300k, or investing alongside a seed fund for rounds up to 600k.

    Family offices are rare but will often come in for larger amounts than individual angels, so you might be able to raise 100k-200k from a single family. They’re pretty much in the middle between angels and seed funds.

    Seed funds (sometimes called seed VCs) are likely to be your first institutional money. They will make individual investments from 50k-750k and are often the lead investor in a round filled out with angels. They also bring the potential for government co-funding, where the London Co-Investment Fund, for example, might match the money invested by the seed fund.

    VC funds are the first full-scale institutional money and usually seek to invest 1m+. Typically the round when these guys come is called the Series A. With increasing numbers of seed funds, there’s no clear separation between seed and VC anymore.

    Grants are more common in life sciences than tech, but there is funding available especially for startups with a social/environmental focus or where university research is being commercialised. (I saw a recipe app that qualified for grant funding since it incorporated PhD research.)

    Equity crowdfunding is something I’m pretty sceptical about, apart from in specific cases. However an increasing number of startups are going this way and it does work if the campaign is correctly planned with 30-40% of the money committed before launching.

    Accelerators & incubators – there are a wide of range of programmes offering funding and support in exchange for equity. They’re all different, so I won’t try to go into detail, but a lot of startups are going through them. [For full disclosure, I’m an investor/mentor in Collider this autumn.]

    London Startup Funding #2: Funding Stages

    We hear a lot about different funding rounds: pre-seed, seed, late seed, second seed, series A, B, C, A2, A3, et cetera.

    As far as I can tell this is completely unhelpful since the terminology is so poorly defined that whenever someone uses these terms they then have to go on to explain what is meant.

    The reality is that two things matter:

    1. the pre-money valuation/amount being raised; and,
    2. who’s investing.

    I’ve listed pre-money and amount together, since for the most part, percentage equity tends to be somewhere around 15% – 25%, and so valuation largely determines the amount of cash, orvice versa.

    To recap:

    post-money valuation = (amount raised) / (percentage of equity)

    pre-money valuation = (post-post money valuation) – (amount raised)

    So for example, if you’re raising 500k for 20% equity:

    post-money valuation = 2.5m = 500k / 20%

    pre-money valuation = 2m = 2.5m – 500k

    Since percentage of equity is fairly constant across rounds, it’s valuation and amount that vary together.

    In practice, if you’re raising significantly less than 1m from family, friends, angels or seed VC funds, then you’re not yet at Series A.

    If you’re raising 1m+ from one or two VC funds for the first time then it’s Series A.

    If you’ve done a Series A and the new round is at a higher valuation then it’s Series B…

    But in reality, it’s easier to just specify amount raised, pre-money and type of investor, then it’ll be clear to anyone what you mean.

    London Startup Funding #3: (S)EIS Tax Breaks

    In the US early-stage funding is often done using convertible notes, but in the UK it’s generally equity. The reason for this is the UK’s generous SEIS and EIS tax breaks for investors.

    Pretty much every early-stage startup will raise using these schemes until they reach VC funding, so you should understand what’s going on because it matters to your potential investors.

    I won’t go into the technical details around the tax schemes, but in practice most early stage UK tech companies that have never raised money (and are less than two years old) will be able to raise £150k under the SEIS scheme. After that, anything you raise before VC funding will probably be covered by EIS.

    SEIS allows investors to reduce their income tax bill by 50% of the amount invested, and not be liable to capital gains tax on a exit. Investors are also able to defer paying CGT on gains from other investments if they reinvest the sale proceeds in (S)EIS eligible companies. In the event of the company going bust, they can reduce their taxable income (not liability to income tax) by the other 50% of the investment amount.

    EIS works the same, except for being 30% rather than 50%.

    If you are looking to raise money your solicitor or accountant can help with filing the paperwork for (S)EIS pre-approval, which the investors will want to see.

    The company raising funds cannot be controlled by another company, but it’s possible for a non-UK company to raise funds under (S)EIS if they have a UK operation. If you’re raising funding from UK investors, you should check the details with a solicitor.

    London Startup Funding #4: Investors vs ‘Investors’

    In an ideal world the word ‘investor’ would be reserved for people who will write a cheque, but in London today it can mean various things.

    There are events described as ‘pitching in front of investors’ but no one on the panel is ever going to give you money. Often consultants/intermediaries describe themselves as ‘investors’ when they mean they will try to find investors for a fee, or that they will perform consulting work for an equity stake in your company.

    There is nothing wrong with this as long as startups are clear on what they are being offered. But it is up to startups to seek clarity on who they are dealing with.

    Ask people precisely what they offer and in exchange for what. If someone says they are looking to invest cash, ask for details on what other startups they’ve funded and for how much. Find out if they took consulting fees or sweat equity and on what terms.

    Honest people will be happy to share details and introduce you to the previous startups so that you can double check. If this is someone’s first deal, then that’s fine too, but they should be open about it.

    If someone is being vague ‘because it’s confidential’, or gives generalities such as ‘my deals are usually…’ then maybe they’re naive, but perhaps being deliberately misleading.

    London Startup Funding #5: Your Investors Control Your Company From Day One

    There’s a myth that 51% equity ownership determines who controls a company, but for startups in London today this is untrue.

    The standard terms under which you raise from angels or VCs will give them a veto on any of the following activities (and many others):

    1. Materially changing the nature of the company’s business;
    2. Issuing securities (ie, raising equity capital from anyone else or giving anyone options);
    3. Taking on material debt (ie, raising loan capital from anyone else);
    4. Altering the articles of the company;
    5. Paying a dividend;
    6. Shutting the company down.

    You can run the company from day to day, but as soon as you want to raise money or make a meaningful change, you need their support. And if they choose to withhold that support, they have you over a barrel.

    Feel free to share horror stories in the comments below.

    London Startup Funding #6: Pitch Deck Essentials

    The first thing investors will likely want to see before a meeting or call is a pitch deck. It needs to be concise but with enough detail to get them interested. Since it’s going to be read in isolation, it needs to contain more detail than a deck for presenting live.

    Try to avoid things like slides that reveal one line at a time or animation. These work when presented live, but are just annoying to read. (Someone once sent me a pdf, where each slide took five pages because in the original powerpoint one line of text appeared per click.)

    Investors are unlikely to commit a large amount of time to a first read of the deck, so aim for a length of 10-15 slides and no more than 4-5 minutes to skim. Try to hook people early, because no one is going to get to the end if they’re bored by the fifth slide.

    The structure of decks varies, but for most companies the following point should be covered:

    • Start with a title page detailing company name, URL, contact name and email address. A tag line for the what the company does is often included.
    • Describe the problem you solve and identify the target audience.
    • How do you solve the problem? Describe your solution without giving away the precise details of your secret sauce.
    • How do you monetize?
    • What is the size of the addressable market? Is it growing?
    • Describe the competitive landscape and how you are different from the competition.
    • Demonstrate product/market fit. For a B2B firm this  will ideally be increasing MRR (monthly recurring revenue). For B2C, growing user numbers if you are pre-revenue.
    • How many users do you have and who are they? For a B2B business these should be recognizable names. For B2C, it will likely be metrics such as subscribers or daily active users. Include some testimonials, if possible.
    • Financials – for early-stage companies three year projections are likely to be garbage, but a lot of UK angel groups will expect to see them. (I’d like to suggest leaving the projections out, but I know at least one London angel group that requires the numbers and includes them in their deal summary sheets for companies that pitch at events.)
    • Who are the team members and what are their backgrounds?
    • How much investment is being sought? Specify the terms and whether it is has SEIS or EIS tax relief.
    • How will  you spend the money? How do you plan to scale the business?

    I covered some practical points about the format of the deck in my previous post on ensuring investors actually read your pitch.

    Please add your comments below.

    With permission from A Blog on London Tech Investment by Andrew Holmes

     

    We hope you liked the content compiled for you above!  Please do tweet/share it!

    Click here for more Popular Guides

    1. A Popular Guide: How to go about an App Idea! by PhoenixGMN.com
    2. Appsjunction Exclusive: 48 top tips & tricks of app promotion on small budget
    3. Guide: Pitch Advice And Funding Sources for App Startups in London, UK
    4. Guide: Top Tips on growth hacking for App Startups
    5. How to find a good iOS or Android or Win Phone Developer

    You may signup at http://appsjunction.net to hear about our latest Blogs & Guides, and stay at the top of your game. If you have an app idea , why not post a project here and see freelancers sending you quotes (including revenue share quotes) for it. You may also be able to raise funds for it via our crowdfunding platform. List your apps in our App showcase for Free Promotion or if have an existing App/Game and want to sell it, then you are most welcome to sell it in our marketplace.

     

    Our Sponsors:

    Appsjunction Meetup Annual Sponsor: http://PhoenixGMN.com ­­­­  Twitter: @phoenixcoolapps @appsjunction

    Content Editors/Sponsors:PhoenixGMN.com is a full stackmobile app & web development services provider with project management offices in London & Singapore andWeb Development Centre in New Delhi, India. We can be your tech co-founder depending on the technology needs of your startup. We are the technology provider forglobal crowdfunding and networking/marketplace web portals likeAppsjunction.net andHighly Recommended App development partner for 80+ apps showcased atSuperHitApps.com. We also provide App explainer videos, launch sites andonline marketing + SEO packages. *Depending on specs MVP can cost from £1500-£10000 

     

     

  • Looking for CTO/Co-founder Or iOS/Android/Web Developers in London and UK?

     

    Appsjunction.net -  your favourite networking, #crowdfunding & freelancers platform, brings to you this helpful - "Looking for CTO/Co-founder Or iOS/Android/Web Developers in London and UK?" guide!   This and more experts insights like this is often shared with audience at popular Appsjunction meetup in LondonAppsjunction is a networking platform which brings together iOS Developers, Android Developers, Win Phone developers to find each other and build apps for each other and startups. Soon to be launched a market place for buy & sell of App Code.

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    Text Advertisement: Checkout some really cool apps fromSuperHitApps.com to make you smile and help you find interesting & like minded people to meet. The more people you meet and more social you are, more opportunities will flow in your life and more happy & successful you will be in every matter of life.

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    Very often we are asked by people, how to find a CTO/Co-founder Or iOS/Android/Web Developers in London and UK?  We have listed following good options which we have identified can help you find a CTO/Co-founder in London.

     
    If your startup idea is an App Idea then we highly recommend you to go through : http://appsjunction.net/popular-guides/63-a-popular-guide-how-to-go-about-an-app-idea-from-phoenixgmn-com.html
     

    We hope you liked the content compiled for you above!  Please do tweet/share it!

    Click here for more Popular Guides

    1. A Popular Guide: How to go about an App Idea! by PhoenixGMN.com
    2. Appsjunction Exclusive: 48 top tips & tricks of app promotion on small budget
    3. Guide: Pitch Advice And Funding Sources for App Startups in London, UK
    4. Guide: Top Tips on growth hacking for App Startups
    5. How to find a good iOS or Android or Win Phone Developer

    You may signup at http://appsjunction.net to hear about our latest Blogs & Guides, and stay at the top of your game. If you have an app idea , why not post a project here and see freelancers sending you quotes (including revenue share quotes) for it. You may also be able to raise funds for it via our crowdfunding platform. List your apps in our App showcase for Free Promotion or if have an existing App/Game and want to sell it, then you are most welcome to sell it in our marketplace.

     

    Our Sponsors:

    Appsjunction Meetup Annual Sponsor: http://PhoenixGMN.com ­­­­  Twitter: @phoenixcoolapps @appsjunction

    Content Editors/Sponsors:PhoenixGMN.com is a full stackmobile app & web development services provider with project management offices in London & Singapore andWeb Development Centre in New Delhi, India. We can be your tech co-founder depending on the technology needs of your startup. We are the technology provider forglobal crowdfunding and networking/marketplace web portals likeAppsjunction.net andHighly Recommended App development partner for 80+ apps showcased atSuperHitApps.com. We also provide App explainer videos, launch sites andonline marketing + SEO packages. *Depending on specs MVP can cost from £1500-£10000 

     

  • Planning for your Crowd Funding Campaign

    It’s never too early to start planning ahead for a successful campaign.

    1. Learn what to expect

    Crowdfunding can be a pretty amazing experience.

    It’s an opportunity to raise money and do what you love, and it’s also an unparalleled chance to build and connect with a community that shares your passion.

    For optimum visibility and more contribution dollars, you’ll need to market your campaign, spread the word, and engage current and potential contributors.

    It can be hard work, but you can make incredible things happen with the right knowledge and tools, which you can find right here in our portal's guide section.

    2. Think long-term

    Your campaign can be used to support the greater ambitions of your project today and into the future.

    Think about how you can advance other long-term objectives in addition to your immediate need for funding. For example, if your campaign relies on volunteers or users, think about how you can raise awareness of your project and find people who will be interested in later involvement. Maybe your perks could feature events that draw people into your community. Releasing a product? Your campaign is a great chance to get feedback from future customers and even test your pricing models.

    3. Get inspired

    Explore and see what fellow campaigners are doing.

    Find campaigns you’d be interested in contributing to and ask:

    How and why did this campaign draw you in?

    What do you like about the campaign page?

    What could the campaigner have done to make it more appealing?

    You’ll learn a lot by seeing how other campaigns are executed, what kind of funding goals are attainable, and which perks are most appealing to contributors.

    4. Brainstorm the basics

    Got a campaign in mind? Awesome! Now is a good time to start figuring out the fundamentals:

    Who is your target audience?

    What resources and time do you currently have to run this campaign?

    Who can you invite to be part of your campaign team?

    Fundraising aside, what objective are you hoping to achieve?

    What would success look like a year after the campaign ends?

    5. Assemble a team

    Here’s an amazing fact: campaigns run by two or more team members raise 94% more money than campaigns run by single individuals.

    With a team, you’ll benefit from the diverse skills of teammates and from sharing the workload. Together you’ll tackle everything from press and media inquiries, customer support, campaign updates and strategy, marketing network outreach, and more.

    Teams also tend to have better crowdfunding results because the size of their combined personal networks is greater. The more people who have a direct and personal interest in your campaign’s success, the more funds you will raise.

    Thinking about how to pull together your team? Running a campaign can take a lot of work, so look in your network for people that share your passion and commitment to the campaign.

    6. Collect campaign media

    Sharable media that illustrates the evolution of your campaign is incredibly valuable.

    A growing collection of media ensures you’ll have plenty of content for raising awareness around your campaign. It will come in handy when you’re creating blog posts, updating social media, or putting together a video for your pitch. The content will continue to be valuable to your project as a marketing tool long after your campaign comes to a close.

    Examples of campaign media include:

    Behind-the-scenes video clips or a complete promotional video

    Photos of your project, team, or product

    User testimonials

    Prototypes of your product

    Audio samples

    Statistics that support your goals

    Plan on creating a pitch video as you gather media. Campaigns that use a pitch video raise 115% more money than campaigns that use a pitch image.

    If you have friends with writing, design, or video production skills, get in touch with them early so they can find the time to get involved.

    7. Gauge & grow your community

    Start by roughly quantifying how many people you and your teammates personally know (email, social media, offline, etc.) and who you can count on to contribute. The people you know will help pool the initial funds and give your campaign the momentum it needs. Think about how you will get in touch and interest them in your campaign.

    We’ve found that personalized email is the most effective channel of online communication for your campaign and in fact, the average contributions amount through email is about 20% higher than for contributions through other sources.

    Social media platforms will also be among your best marketing tools. On average, about 22% of the funds raised by a campaign come from people clicking on social media posts. Plan and create content for Facebook and Twitter to keep your audience engaged and growing before you launch. Consider creating a special Facebook page and/or Twitter account just for your campaign.

     

  • Running and Promoting your Crowd Funding Campaign

    Stay connected with your audience throughout your campaign.

    1. Launch

    Remember all that work you did planning for early momentum? Now is the time to ask everyone in your immediate network to contribute so your campaign enjoys strong early momentum. Once your campaign is about 30% funded, publicize your campaign fully by reaching out to everyone in your target audience, including people you don’t know personally.

    2. Promote

    Reach out to your immediate network and then beyond through promotional efforts.

    Expand your reach with email.

    Contributors who visit a campaign page from a link in an email tend to give 20% more on average than contributors sent by any other referral source. Maximize the potential of email:

    Make a community outreach schedule

    Use a template to keep it simple

    Maintain a friendly, personal tone

    Build an email tree: ask friends to email 5-10 of their friends on behalf of your campaign

    Maximize Social Media:

    Use the share tools to get the word out

    Put effort into promoting your campaign in a personal way

    Respond promptly to messages, tweets, and comments

    Avoid spamming your followers with repetitive content

    Use Twitter to connect with journalists and bloggers who may be interested in writing about your campaign

    3. Engage Contributors

    Talk with contributors and keep them in the loop. Try to find new ways to involve your community and renew their curiosity. Here’s how:

    Update contributors:

    Update your contributors through the Updates Tab on your campaign page. Campaigns that send out at least 3 updates raise about 239% more money than those that post two or fewer.

    Send an update at least once every 5 days. Typically, the more updates a campaign sends, the more money it raises. Send an update when there is news or new information to share about your campaign – think of it as bringing your contributors along for the ride.

    Share your latest campaign achievements.

    Review comments on your campaign page to see if there are any questions or issues you need to address in an update.

    Let contributors know about any changes or delays regarding perk fulfillment.

    Contact contributors individually.

    Use video in your updates to keep things interesting for your audience.

    Say thank you:

    Write a general thank-you message in advance, and use it to send a personalized thank-you message to each contributors.

    Listen to your contributors:

    List a contact email address on your campaign page so contributors can share feedback, make requests, and ask questions. Value their input and try to find ways to incorporate their ideas.

    4.Work your perks

    We’ve already covered perk basics, but there’s still more to do even after you’ve launched.

    Introduce new perks at any point during your campaign to get the conversation started again.

    Feature one of your best or latest perks to bump it to the top of the campaign page. People will be more likely to contribute at that perk level.

    Poll contributors to find out more about their perk preferences halfway through your campaign. Ask what they liked best and least, and what they found too expensive or insubstantial. Use their feedback to brainstorm additional perks to add.

    If possible, start fulfilling your perks before the end of your campaign. Contributors are likely to share perks with friends, which is great publicity while your campaign is still running.

    5. Set a stretch goal

    A stretch goal is an additional funding goal that will finance another specific piece of your project once the initial goal has been met.

    A stretch goal should be concrete and reasonable, and should give contributors a little extra motivation to get involved. A really great stretch goal can even motivate contributors to give a second time.

  • What You Can or Can't Offer As Perks or Givebacks

    Campaign Owners can offer Perks/givebacks in exchange for a contribution. Perks can be objects, acknowledgements, a thank you, services, events, or anything that does not violate our Terms of Service. Below is a list of what you can and cannot offer as perks, per appsjunction's Terms of Service:

    What You Can't Offer As Perks

    • A monetary return on investment, share of a company, share of profits, or loan repayment.
    • Firearms or weapons
    • Prescription or illegal drugs
    • Alcohol 
    • Drug paraphernalia
    • Items promoting hate, personal injury, death, damage, or destruction to property;
    • Any item (a) prohibited by applicable law to possess or distribute, (b) that would cause you to violate applicable law if you were to distribute it, or (c) that would cause you to infringe or violate another person's rights if you were to distribute it."
    If you have any questions about whether or not you can offer a certain Perk/giveback, you can ask our Customer Happiness team for advice.  Email This email address is being protected from spambots. You need JavaScript enabled to view it.. Or, review our T&Cs available in FAQ section.
     

    What You Can Offer as Perks

    • Advanced sales of goods or services
    • Discounts, coupons or gift certificates
    • Acknowledgement, thanks or recognition (e.g. Associate Producer credits)
    • Anything else that is not against our Terms of Service

     

  • What You CAN'T Edit After Your Campaign Is Live

    After your campaign is live, you will still be able to edit and update many aspects of your campaign. You can edit your campaign by clicking "Edit" next to a campaign from the list of "My Campaigns" which you can find in "Crowd Funding" drop-down menu in the top menu bar.

    What You CAN'T Edit After Your Campaign Is Live

    • Your funding goal
    • Your campaign's funding type
    • Any perks that have been claimed by a contributor 
    • Your campaign's currency
    • Deadline: As a one-off, we allow any campaigner to extend their campaign's deadline to bring their total days live to 90 days. Please contact This email address is being protected from spambots. You need JavaScript enabled to view it. to submit your request for an extension.
    • Deadline: please note however, we are unable to shorten or pull-forward a campaign's deadline.

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