Appsjunction Exclusive: 48 top tips & tricks of app promotion on small budget

App Promotion -  your favourite networking, #crowdfunding & freelancers platform, brings to you this useful collection of  48 top tips & tricks of app promotion on small budget for Lean Startups & SMEs guide. This presentation was first presented at 29th Jul Meetup by our App Guru Navin Arora @navinarora . Appsjunction is a networking platform which brings together iOS Developers, Android Developers, Win Phone developers to find each other and build apps for each other and startups. Soon to be launched a market place for buy & sell of App Code.


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Don't we all know that without App Promotion an App is like a needle in a haystack. Perhaps even smaller & harder to find in the ocean of millions of app. Often an App Entrepreneur wonders how to make his/her app noticed and bring it in-front of the crowd. The thing is, as of 2014, there are roughly 2.5 – 3 Million Apps out there. Yours could be a great app but how many people know about it? Don’t have big budgets like big companies? You can still make a huge difference on low budget if you are not a lazy bum :) Read On…. 

Following is the List of not 5 not 10 not even 20 but 48 Awesome Top Tips on App Promotion on Low Budget (assuming £/$500 - £/$1000)

  1. Print few tshirts, mugs, pens - Keep it Funny & Quirky (roughly £/$100) from instantprint or vistaprint, your team should wear those t-shirts at meetups/demos, give mugs to bloggers/journalists types, give pens to beta testers if you can
  2. Leaflets, Stickers & Brochures - Carry leaflets about your app to events & festivals   (roughly £/$100) from instantprint or vistaprint
  3. Use QR code & Discount codes - Print QR code, Discount code On Promo material  
  4. Try Hacker Radios & Local newspapers - not expensive, sometimes free coverage 
  5. Carry Plenty of Business Cards - With discount codes and QR codes to download the App  (roughly £/$20)  from instantprint or vistaprint
  6. Grab every demo opportunity At Meetups , demo & pitch events, find early adopters  
  7. Local Pizza Shop & takeaways-  Pay & tempt them to put your leaflets with orders (free or £/$25)
  8. Paper mail to lots of right addresses - It works ;) depending on the audience of your apps  (£/$50)
  9. Charity & Community events - Offer your time, share news, offer in-App credits free  
  10. App launch site - Prepare a great looking mobile responsive launch site (DIY or £/$100)
  11. Online Blog on Launch Site - Share your story, talk in-depth about your market 
  12. ASO & Organic SEO – DIY, its easy - Appear in Google searches, DIY guides available  (DIY or basic SEO from £/$100)
  13. App Explainer Video – Must Keep it funny or impressive, try to make it viral (DIY or from £/$200)
  14. Press releases are must - Buy PR submission packages, No DIY, outsource bulk submissions (DIY or from £/$100)
  15. Social bookmark all Content - Digg, Reddit, Stumbleupon, Delicious, Tumblr and so on  
  16. Facebook page – best platform Invite all friends, run quizzes, share news, photos 
  17. Twitter – be heard and ask for feedback - Follow the right people, follow competition, retweets 
  18. LinkedIn – get influencer mentions - Impress them, ask to mention App in their stories  
  19. Pinterest, foursquare & others - Create account everywhere, share content, follow 
  20. Event Walls & Comments - If comments allowed, always spread the word 
  21. Tech or Industry Discussion forums - Participate in them, use signatures wisely, spread word  
  22. Google, facebook, Twitter Ads - Buy ad space, use it wisely, run multiple campaign text (£/$50 + free £/$75 credits offers with new website)
  23. Implement Tap 4 Tap SDKs -  Many popular platforms, free cross promotion of apps 
  24. Work on App Store Optimisation - Choose tags carefully, write killer description  (DIY or basic ASO from £/$100)
  25. Reward users for referrals -  Be hugely generous like Uber, reward heavily 
  26. Submit to App Blogs & review sites - Text & video should be compelling  (DIY or £/$100)
  27. Find individuals behind free apps you like - Barter ad space with them, record impressions  
  28. Start your own Meetup group-  Keep it contextual to app subject, offer in-App rewards 
  29. Offer unlogged in flow in App - Provide sneak peek to one time users, show cool stuff 
  30. Ask in-app quizzes, ratings & reviews - Offer in-App rewards for helpful users, nudge for review  
  31. Give reasons to share/brag Scores, Wins, Crowns – many ways to ego boost users 
  32. Unlock features if friends invited - Most commonly use trick of the trade, social invites 
  33. Push Messages to Notify Users of Bonuses - Keep users engaged, offer reward bonuses for sharing  (e.g. urban airship)
  34. Implement Mailshots - Announce new features, pull dormant users (pay as you go - cheap options sendgrid/mailchimp)
  35. Rich Push Notifications SDK Provide a richer experience (e.g. urban airship)
  36. Gamify your app Offer hidden treasures in App, implement seek friend’s help  
  37. Learn growth hacking - do it everyday Announce new features, pull back dormant users 
  38. Add more value to repeat users - Provide bigger discounts to loyal users e.g. credits for login 
  39. Email signatures & Voicemails - Just tell the word about the App you are proud of creating  
  40. Try to get VIP endorsement - Get him/her drunk, ask for favor, remind in morning :) (Free or £/$50)
  41. Take Part in App Contests Like Appsters Awards & Mobileys 
  42. Upgrade your App Regularly - Great way to bring it back to notice for everyone inc Appstore  
  43. Always react to –ve reviews - Its an art, always start with sorry, you wasted their time
  44. Try to answer Qs on App Related Forums - Hardwork, slow but more long lasting benefits than other tips  
  45. Reward your happy customers, not new ones - Find out who is happy, read +ve feedback, get in touch :) 
  46. Make a timely routine to do all above promotion - Don't be lazy, If you hangout with Bums, you will end up like a Bum :( 
  47. Dedicate 30 mins everyday on reading tips from App Marketing Gurus on Twitter
  48. Subscribe to RSS feed of top tips-sources like, stay updated on ASO, Social media marketing & trends


We hope you liked the content compiled for you above!  Please do tweet/share it!

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You may signup at to hear about our latest Blogs & Guides, and stay at the top of your game. If you have an app idea , why not post a project here and see freelancers sending you quotes (including revenue share quotes) for it. You may also be able to raise funds for it via our crowdfunding platform. List your apps in our App showcase for Free Promotion or if have an existing App/Game and want to sell it, then you are most welcome to sell it in our marketplace.


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Content Editors/Sponsors: is a full stack mobile app & web development services provider with project management offices in London & Singapore and Web Development Centre in New Delhi, India. We can be your tech co-founder depending on the technology needs of your startup. We are the technology provider for global crowdfunding and networking/marketplace web portals like and Highly Recommended App development partner for 80+ apps showcased at We also provide App explainer videos, launch sites and online marketing + SEO packages.  *Depending on specs MVP can cost from £1500-£10000 



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